The ultimate guide to building a brand that sets your business apart from competitors and builds brand love with your customers.
Learn how to build your brand across 17 key elements of your business that are not just your logo so you can build a brand and a business that thrives.
“I highly recommend Branding Beyond Logos for anyone who is starting a business or wants to improve an existing business. It covers all the details needed to end up with a cohesive, solid brand for your product or service. From colors, fonts, name choice, just to name a few. Branding Beyond Logos is now my go to reference on branding.”
“This is a great guide to building a business that separates a business from the crowd. I now have practical tools to help me build a brand that stands out from the crowd and connects with my customers."
“Ainsley Moir broke down the intricate and often times overwhelming task of brand-building into 17 distinct components.
Then those components were broken down into more detailed subcomponents. My personal favorites are the Massive Transformative Purpose and the frequently overlooked principle: "Take Control of Potential Complaints".
I particularly appreciate the Brand-building Touchpoints, which serves as a useful checklist for each chapter.
I see myself regularly referring to this book for guidance as I help my clients develop marketing campaigns around their brands."
Alvin Gale Tran
“Branding Beyond Logos tackles the enormity of branding quite thoroughly. Definitely a solid read for anyone confused at all the aspects that branding and brand development affects."
Ainsley Moir spent a decade building some of the largest household brands in North America. From new product launches, to ongoing marketing campaigns to repositioning already established brands, Ainsley learnt how to build a brand consumers love, buy and share.
After leaving the corporate world to open her own brand and marketing strategy company, Engineer Your Brand, Ainsley quickly saw that branding was something most businesses were either overlooking or weren't using as best as they could. At Engineer Your Brand, Ainsley educates companies how they can build their powerful brand to propel their business and seperate them from competition.
Ainsley is committed to helping businesses of all sizes grow and create meaningful connections with their customers which is why she wrote Branding Beyond Logos.